With the voice shopping industry set to reach $40 billion by 2022, major companies are investing not just in how their brands look, but how they sound. A few days ago, the company announced the ...

In a world moving digital at speed, how people shop, move, interact, and transact is changing all the time. Today, our lives are dominated by screens; big and small, on our desks, in our pockets, and ...

Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. Built on trust and passion, Mastercard is redefining how people ...

In January Mastercard started the process of removing its name from its logo, just leaving the iconic intersecting red and yellow circles to identify the brand. Now it’s letting itself be identified ...

Mastercard is transforming the brand to keep pace with the changes that are already taking place in the consumer and commerce landscape. It seems counter-intuitive for a brand to drop its own name in ...

Mastercard has rolled out its inaugural music album titled "Priceless" featuring 10 songs by 10 different artists from around the world. Made available first on Spotify, each song in the album ...

Mastercard Inc. on Thursday announced it spent two years composing a jaunty sound that will play when customers buy things with its credit cards. This sound — the Mastercard Melody — is to be a sort ...

Credit card company Mastercard has showcased technologies such as augmented reality as part of its work on the future of shopping and payments. The firm unveiled a number of prototype technologies at ...

In the 1920s, NBC created the first trademarked sound for their brand, their three-note NBC chimes sound. Fast forward to 1994 and Intel created a sound made up of five perfect notes -- D flat, D flat ...

Raja Rajamannar grew up surrounded by music. His mother and two older sisters sang, while his father played the tabla, an Indian percussion instrument. Rajamannar, meanwhile, received two-and-a-half ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--SoundHound Inc., the leading innovator in voice AI and conversational intelligence technologies, today announced a partnership with Mastercard, the global ...

LAS VEGAS--(BUSINESS WIRE)--Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences ...