If your buyers want custom, built-to-order products, but you need to make and sell enough at a low price to compete with mass production, mass customization is your middle ground. As customers get ...

Nitya Bagga decodes the Manufacturing-Marketing 'Megatrend' The dogma of 'Caveat Emptor' ended overnight, and the very next morning we found ourselves in this hypercritical world, all set to rule with ...