Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Once considered outdated or overly cutesy, brand mascots are enjoying a renaissance. In just the past year, Domino’s Pizza unveiled Mac Scott—a seven-foot-tall penne-shaped character promoting its ...

United Township High School art teacher Jon Nevenhoven paints a mural of the eagle mascot in the gym of the Eagle Ridge School with the help of about 10 of his art students.''It adds a nice touch to ...