Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

When it comes to martech, is best-of-breed the way to go, or should you opt for a one-stop-shop suite solution? CMOs share their insights. The marketing technology (martech) landscape is vast, and ...

Martech (marketing technology) has become essential for brands aiming to optimise their marketing efforts and enhance customer experiences. But what is a martech stack? A martech stack essentially ...

Siloed decision-making and planning have resulted in martech stacks being fragmented, underutilised or have incomplete data access. As such, companies now face the challenge of ensuring that their ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

Vidya Kailasam New-age marketers today have their work cut out when it comes to navigating through the ever-expanding Martech landscape. Vidya Kailasam, Manager, Marketing Excellence, Mondelez India, ...