The agency will spearhead the brands’ digital marketing growth, with a strong emphasis on Brand, Organic Growth using SEO and content, Social Media Marketing, driving ROI using Performance Marketing, ...

The branded category accounted for 20 to 25 per cent two to three years ago; it is 35 to 40 per cent now VIP enjoys a legacy in India as far as the luggage category is concerned. How is the brand ...

Any great story can be ruined by clichés. Similarly, the great experience you offer with your loyalty program can be ruined by ordinary rewards. Why? Because customers — especially in times like these ...

Sudip Ghose was appointed head of marketing, VIP India, in April 2013. At the helm of the marketing function, Ghose is looking to make changes to the company with a new growth plan that includes the ...

Wanchoo joins the luggage manufacturer after more than seven years at Eureka Forbes, bringing over two decades of experience ...

The first VIP art fair, in January 2011, was – as you probably know – a thorough disaster from the kickoff – not only because almost no one bought, but because for much of it, no one could buy, thanks ...

Opinions expressed by Entrepreneur contributors are their own. In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing ...

We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world, polls show that 75% of smartphone users expect ...

Wanchoo brings more than two decades of experience across marketing and brand leadership roles in India’s consumer goods and ...