Discover the essential automation testing tools marketing teams should include in their tech stack to improve user experience, reduce campaign risks, and increase conversions across devices and ...

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Having the right tech stack can be a game-changer in private equity marketing, giving firms the tools they need to raise funds, generate qualified deal flow and accelerate portfolio company growth. It ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly -- and those that already exist are expanding capabilities. But what is ...

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...