Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 ...

Video marketing uses moving visuals rather than static images to produce a unique marketing approach. Many approaches may generate a fascinating and entertaining video in video marketing. The realm of ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. The festive season is both an exciting opportunity and a challenge ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Here are actionable tips to help business owners prepare for a successful year ahead. As the new year approaches, business owners have a golden opportunity to reflect, reassess and recharge for ...

If you're lucky, you've had the experience of seeing a graceful swan gliding along the surface of a crystalline pond with hardly a surface ripple. It's so beautiful that you likely don't think about ...

As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often, it can be hard to tell which funds are ...

Artist or label looking to promote music and build a strong marketing strategy? The Top Music Marketing Agency® (TMMA) is here to help. Music marketing is promoting and selling music to a target ...