Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their most recent whitepaper on the top five market segmentation strategies ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Although online sales continue to command a significant percentage of consumer purchases, brick-and-mortar stores remain essential. Even digital giants like Amazon and Alibaba have invested in ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

January 31, 2026 - PRESSADVANTAGE - Infintech Designs has introduced comprehensive full stack digital marketing ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...