Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Deciding to pursue a graduate education is not a decision to make lightly. Graduate school is a very focused pursuit, so it is important to have a clear idea of what you want to study. While an ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...