Oak Brook officials expect to save about $200,000 a year by no longer using a consultant to handle the marketing of its seven hotels and, instead, creating a new staff position of marketing manager.

At Rutgers Business School Executive Education, we value the voice of the customer. Our participants provide valuable insights to help shape future programs and create extraordinary learning ...

Nearly everybody who works in marketing knows the John Wanamaker quote, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” You may have just rolled your eyes ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. As businesses continue to shift their focus in expanding their ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

It feels like time to dip your company’s proverbial toe in the account-based marketing waters. But how do you get started? What does a reasonable, actionable and measurable plan look like? First, what ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Biamp Systems, a provider of networked media systems, has hired Kristine Swearingen to lead the ...