Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Loyalty is worth it. It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty ...

Opinions expressed by Entrepreneur contributors are their own. A common belief is that founders need hefty sums to gain marketing results, but that is frequently not the case. Affiliate marketing — in ...

ZivZo, a marketing agency based in the Potomac–Rockville area, announced the official launch of its specialized restaurant marketing program – an effort spearheaded by founder and CEO Benson Fischer.

Partnerships, or affiliate marketing, platforms can help brands reach more customers and drive bigger results for business across all verticals, including travel, retail, e-commerce and others.

New marketing managers often encounter content programs that need some help. Content governance may be unclear, editorial consistency non-existent, with nary a content roadmap in sight. But this can ...

Applications are now open for USDA’s new $2 billion Marketing Assistance for Specialty Crops (MASC) program. This initiative, administered by the Farm Service Agency (FSA), aims to help specialty crop ...

Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to ...