Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper ...

LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Hiring managers across industries use LinkedIn to find new talent, including digital marketing recruiters ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Many business professionals seem ready to accept credit for the saying, "When you try to sell to everyone, you end up selling to no one." You can find the saying on websites across the business and ...

Which is best for your business, a Facebook Page or personal profile? Learn the differences and how to start and optimize your Page. When we think of local search, we tend to think of Google. Yet ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...