The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

After gathering many years of marketing experience, I have come to realize that no single formula applies to all business models -- but there are a few important and fundamental concepts that tend to ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

In B2B, defining the target audience or readership involves knowing the industry, company size and prospect’s title, responsibilities, education and degree of knowledge in your chosen topic, as well ...

How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps. The prospects of what artificial intelligence (AI) can do ...

We’ve all heard the stats tossed around regarding career changes, how, for example, millennials may change jobs as many as 20 times during their working years. Many even switch industries altogether ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...