Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Discover a robust and effective model for implementing 1:1 Account-Based Marketing (ABM) programs tailored specifically for B2B marketers. Our detailed six-stage process provides a clear, replicable ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...