CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...

Starting a business is like setting off for an exciting journey. But it’s not always a smooth ride. As you venture into the world of entrepreneurship, some key ideas can steer you toward long-term ...

There’s no doubt that effective marketing is key in both building businesses and increasing the influence of marketers within them, but what core principles marketers should abide by and whether there ...

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, ...