The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things. There's never been a better time to be a B2B marketer — that seems to be ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs ...

In today’s evolving marketing landscape, a social-first approach is no longer an obligation nor a luxury. Global ad spend is projected to top $1 trillion dollars in 2024, and social will capture 22.6% ...