Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

The marketing mix comprises four main pieces that create the picture of a successful business. Price, place, promotion and product, known as the "4 Ps," make the foundation of what your company is all ...