Marketing strategies are actions a company's management team takes to acquire new customers or retain existing ones, build revenues and increase market share. The business owner, when creating the ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

It should come as no surprise that a strong mobile presence is indispensable in today’s market. The average user spends most of their internet time on their smartphone as opposed to their desktop. For ...

A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling ...

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in ...

The marketing and sales revenue of your business are highly correlated. But this doesn’t mean that a company with a higher marketing budget will generate more revenue. A whopping 30% of businesses ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

With rapid developments in digital advertising strategies, it’s easy for early stage founders to get swept up in the newest, trendiest channels to get their brand out there. But sometimes the past way ...

Opinions expressed by Entrepreneur contributors are their own. While social media marketing has been prevalent for the last several years, too many brands still think they can apply old marketing ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...