Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

For the first time in more than a decade, the Federal Trade Commission is reviewing its “Green Guides,” which offer companies direction on how to avoid making deceptive environmental claims in ...