Quickly learn the trade secrets of writing winning marketing copy for a new release in any genre or for a new edition of a backlist title. Learn how to appeal to buyers and readers by mastering ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

In direct marketing campaigns - the kind designed to provoke a response of some kind - creative often takes a back seat to other factors. In the 60-20-20 rule (or any ...

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you? For his best-selling children's book Green Eggs and ...

Copywriting for companies such as Coca-Cola and Red Bull is exciting and rewarding – that needs little explanation. However, pension providers and FX traders may have to try a little harder. Not only ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need ...