Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? When marketers and other business users need access to the data, they’re forced ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...

Franchises offer a pre-established brand and operational blueprint, potentially providing faster profit and less initial time investment, but restrict autonomy in product and marketing control.

But, in the digital world where brands only have so much control over who is exposed to their content, is this easier said than done? There are certainly some challenges Unilever will need to overcome ...

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...