Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

This guidance begins examining the basic ways we can start to evolve our marketing by choosing how to frame our stories and connect with diverse audiences. Our work should be about more than marketing ...

One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...