The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. In the dynamic world of marketing, amid rapid technological ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing and digital transformations are hot ...

Companies of all sizes use budgets to plan out, monitor and evaluate their spending patterns and effectiveness of their operations. Marketing MO explains that this important information can ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...