When it comes to marketing, business owners often focus their attention on the customer-facing elements, such as advertising content and branding messages. Marketing also includes business-facing ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The term "marketing channels" refers to the path that products take from the point of manufacture to the point of consumer purchase. As such, virtually every business that sells a tangible product ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

For the past several years, I’ve been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as ...