Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Opinions expressed by Entrepreneur contributors are their own. Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Gaining customer trust has long been cherished among executive teams as a way to build brand value. Traditional metrics have been central for managing customer trust. But digital media and associated ...