Market size refers to the maximum total number of sales or customers your business can see, often measured over the course of a year. It's helpful to know the potential market size before launching a ...

The market size of your business can inform everything from strategy development to resource allocation. Without clear, accurate insights into your market's potential, you risk targeting the wrong ...

One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business. Without this data you can’t create a ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Somer G. Anderson is CPA, doctor of accounting, and an accounting ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...