Having the right market-penetration strategy – competing on price, quality and uniqueness – can determine whether your business succeeds or fails. When you start your business, you have to penetrate ...

Do you have a new product and want to jump in and grab your share of the market? A penetration pricing strategy might be the answer. Companies have used this strategy successfully, but it does come ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Market penetration refers to the extent to which a product or service is adopted by its potential customers in a specific market. It's both a strategy and a metric. As a strategy, market penetration ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...