Please provide your email address to receive an email when new articles are posted on . In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss tactics ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

In mid-April, Indeed — one of the biggest job sites in the world — announced a shift in its pricing strategy. But in reality, the announcement was more a clarification of a policy introduced in ...

Coremetrics on Tuesday announced the launch of a paid search campaign management tool, which allows users to create and manage pay-per-click campaigns across search engines from the Coremetrics ...