In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

The digital transformation of advertising and media has brought society enormous benefits -- more information to more people in more places, more personalized, faster, deeper and cheaper than ever ...

Marketers are turning to digital advertising in droves as their preferred marketing strategy. According to Insider Intelligence, 2022’s estimated spending on digital ads surpassed $500 billion and ...

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Premium advertising, known for its high-quality placements and targeted reach, has been a resource available only to those with significant budgets. These ads, often featured on platforms like Hulu, ...

Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

Is it time to retire references to the advertising “duopoly”? Amazon doesn’t always get name-dropped in conversations about advertising in the same breath as duopoly members Google and Meta. But as ...

Media Executive and founder of Mediatransit Bus Advertising, Akinola Akintilebo, has been described as a man with a midas touch in advertising successes recorded in brands. Speaking on the Media CEO, ...