Who doesn't love a beauty tip that actually works? But if you’re 50 or older, it can feel like a challenge to find someone who truly understands your skin, hair and makeup needs. While influencers ...

Jennifer Lopez has offered the ultimate inspiration for Christmas makeup that noticeably flatters women aged 50 and over. In one of her recent appearances, the 55-year-old star captivated with a look ...

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...

The first step—especially in wintertime—should always be a moisturizer. “Cold weather naturally pulls moisture from our skin, so it’s important to make sure you’re properly hydrating it before ...

Ahead, get tips for every step of a woman over 50’s makeup routine straight from the greats. Iconic makeup artists (and their kits) are always on the move, but for this piece, Charlotte Tilbury, Laura ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are bringing back classic makeup styles that feel fresh and easy to wear. These looks ...