A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

HBO’s Euphoria, starring Zendaya, is the most popular show on TV right now. The characters, the fashions, the style and storylines. Another popular trend that emerged from the raunchy high school ...

Growing up in Belfast in Northern Ireland in the 80s and 90s I experienced a lot of homophobia. Wearing makeup would never have been an option for me, and though I always thought I was a creative ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

Following his breakup with Jennifer Lopez, Alex Rodriguez is going for a glow up. The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...