Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

What to know about the viral "rule of 2/3" and how it makes getting ready a breeze — even if you're in a rush.

We've all been there: After your sixth successive snooze, you leap out of bed, and you remember you didn't iron your clothes for your important meeting. When you're running later than late, you might ...

Kylie Jenner spent some quality time with Caitlyn Jenner in a new makeup video that was posted to YouTube. The near 16-minute makeup transformation was shared to the 71-year-old’s channel on Saturday, ...

I knew beauty trends were officially headed in a different direction when latte makeup dominated social media last year. Everything about it gave the appearance of soft features, making this ...

As a new mom receiving post-partum visitors I was lucky if I was able to shower. Makeup was the last thing on my mind. I wish I had found the Tigerlily Time Mini-kit from Mommy Makeup ($57). The ...

When it comes to makeup, there are plenty of questions that quickly come to mind. Some might google: how to bake your face; how to keep your makeup from melting on a face mask; or the best makeup ...

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