Michelle Phan is one of the most well-known YouTube celebrities in the game. She has 37 million followers, a startup, a book, and much more on the way. She's not just a person — she's an empire.

If you’ve ever wanted to master Barbie’s signature look, complete with bold blued-eyes, pink lips and blonde locks, you’re not alone. Thanks to makeup artist Kandee Johnson’s "Hi-Speed Barbie ...

OK, yes, the whole idealization of Barbie is super antiquated — but there’s no denying the fact that the doll makes for one kick-ass Halloween costume. And since most of us grew up playing with Barbie ...

Unless you've been living under a rock, you've likely seen the effects of Greta Gerwig's new movie, "Barbie." Whether you saw it in cinemas or are just being inundated with the iconic doll from Margot ...

It’s time to make way for this summer’s hottest makeup trend: Barbiecore. Wondering what this Barbie beauty trend brings with it? Think: pink. And a lot of it. It’s all about having fun and feeling ...

Starting with freshly-cleansed skin, take a brown kohl pencil and map out where you’re going to be creating the Barbie pink skull design on the face and chest. On the side of the face where the skull ...

Barbie transformations are all the rage these days. From beauty gurus to Buzzfeed ladies, beauty babes are painting their faces to transform into the Mattel icon. Not one to back down from a trending ...

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