Virality can feel like unpredictable magic, and sometimes it is. Not every moment can be engineered. But after creating multiple videos that have earned hundreds of millions of views, I’ve learned ...

It’s no secret that when you want to learn something new—whether it be a recipe, a song, or a workout routine—you’ll seek out a how-to video. Your average content creator realizes this and is always ...

Posts from this author will be added to your daily email digest and your homepage feed. is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. AI text-to-image ...