We’re all pretty bored of plastic or aluminum capsules for coffee-making, and I guess buying pre-ground coffee, a beans-to-cup machine or just grinding your own beans is too much work for some folks.

There's a quotable scene in sci-fi blockbuster The Matrix where sunglasses-clad Morpheus offers Keanu Reeves' character Neo a choice: take a blue pill or a red pill, and face one of two radically ...