In order for your business's email marketing campaign to be successful, it is essential to increase the size of your mailing list. One of the most effective ways to build your mailing list is to ...

When it comes to email marketing, segmenting your email lists can drastically improve your open and click-through rates. In fact, according to MailChimp’s latest segmented-list user data, open rates ...

Small businesses need marketing tools that are reliable, easy to learn, and flexible enough to support long term growth. Email provides one of the few owned channels that allow a business to ...

HubSpot and Mailchimp are two of the most popular and powerful email marketing platforms. Both solutions offer a variety of marketing tools and features including campaign automation, audience ...

Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than non-segmented campaigns, according to recent ...