“As a print and mailing services provider, we appreciate the partnership with the USPS in finding ways to enhance the value and relevancy of mail in a digital world. Our mission is to continue to ...

COVID-19 has created new opportunities for an old type of marketing: direct mail. More than one-third (37%) of shoppers are more excited to receive their mail each day than before the pandemic. People ...

Gmail’s new tabs system separates marketing messages into a “Promotions” box, making it easier than ever to ignore e-mail ads. Yet one theory holds that Gmail’s new design could actually make e-mail ...

Here's a little-known fact for everyone out there in Printing Impressions-land: In our past lives, your authors were both Nobel Prize-winning chemists. Don't look at us like that; it's true! We both ...

E-mail list manager ReturnPath is rolling out a new service that will let marketers target e-mail promotions by sending them only to those consumers who have clicked-through on similar offers in the ...

Most direct mailers segment their promotions to customers, sending offers their analytics have determined will be most responsive to this particular product or offer. They do this because it is a ...

A Toronto man who sent out millions of deceptive direct mail promotions to consumers has pleaded guilty to offenses under the Competition Act and will pay $2 million. The fine is double the amount of ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Heavy discounting brought consumers into stores by the SUV, car, and truckload. Big discounts gave retailers and consumers a lot to smile about as Santa approached Christmas Eve. Smart retailers used ...

MIAMI -- Seabourn introduced a free program that allows agents to customize their own e-mail promotions, called "Seabourn Fast Forward." The promotional e-mails, Seabourn said, are HTML messages that ...

Amazon.com Inc. is finding a new way to get money from book publishers, and once again potentially blurring the boundaries between advertising and editorial judgments. The Seattle-based Internet ...