Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Deciding on the correct formats and mediums are essential elements when creating and planning direct mail campaigns. The utilisation of both offline and online channels and how they can complement ...

Since Apple released the first iPhone in June 2007, a frequent complaint among users has been the lack of a landscape keyboard in more applications. Users got a taste of this wider, larger-button ...

Some organizations and individuals are blocking HTML messages outright. Blocking incoming HTML e-mail is easy because it always includes recognizable strings associated with the HTML underlying the ...