Helping your clients optimize their direct mail campaigns should be your top goal. It is incumbent upon you to guide your clients towards the most efficient and effective campaign strategy, even if it ...

Bower Collective, a start-up with a mission to tackle the plastic waste crisis, was looking to optimise its retargeting marketing strategy to increase customer engagement online and drive conversion ...

E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick. The adoption of image-blocking filtering ...

A new research report from online marketing firm eROI found that 18% of marketers don’t track the performance of their e-mail campaigns. Talk about marketing while blindfolded. The reasons given for ...

Today's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where you can save 72% off a lifetime subscription to Mail Backup X Individual. For most individuals and ...

Today's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where you can save 72% off a lifetime subscription to Mail Backup X Individual. For most individuals and ...

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I want to thank Michaela Rodeno for continuing the dialogue that her husband began with me almost seven years ago about the conversion of their precinct to vote by mail (“Coerced into voting by mail,” ...

A hack of Liquor Control Board of Ontario consumer data was the result of login credentials being stolen by an unknown group that breached an e-mail platform used on behalf of the government-owned ...