Magnum Mini ice cream is positioned as the "companion of premium pleasure moments at home". With the Magnum Mini activation campaign, we have aimed to remind our positioning and own these mini ...

It’s the perfect size to try all three of Magnum's signature flavors - Almond, Classic, and Cookies and Cream Editor’s note: This content is sponsored by Magnum and was produced by BrandRap, the sales ...

Unilever is repositioning its Magnum ice cream as an everyday treat with the help of Desperate Housewives star Eva Longoria. As part of a major overhaul of the brand, Longoria will front a ...

In a bid to lift the nation’s mood in what is widely considered to be a gloomy month, ice cream giant Magnum is releasing mini versions of its tasty plant-based ice creams. Fans of vegan ice cream can ...

Idents for the sponsorship were created by Prescription and the deal was brokered by Channel 4 Sales and Mindshare for client Unilever. Nicky Rolfe, Magnum brand manager, said: “Our insight is that ...

Channel 4 today announces Magnum Mini will sponsor the 9pm film every day of the week on Film4 from Thursday 17th July 2014. Creative agency Prescription are responsible for the sponsorship idents ...

The ice creams contain almonds and milk which isn't clear on the box and can be dangerous for those who are allergic to the ingredients LIDL is recalling boxes of mini-“Magnum” ice-creams over fears ...

Our goal was to create a seamless 360 consumer journey by utilising both offline and online marketing tools with a full-funnel marketing approach to increase both visibility and sales for Magnum Mini ...

We pitted Magnum Classic ice creams against supermarket versions from Aldi, Tesco and more in a blind taste test to uncover the best Rebecca has been leading our food and drink testing for over five ...