One marketing misstep after another, these days, it seems like BMW can’t even put out a simple Happy New Year video message without stepping into a big pile of doo-doo. At least, that’s the buzz ...

BMW has had some truly strange marketing strategies as of late, but the brand’s “M” performance-oriented sedans, coupes and SUVs practically sell themselves (well, maybe not anymore). One of the best ...

Sergiu is a mechanically minded car enthusiast about to finish his university degree. From attending car meets and expositions to creating automotive content, Sergiu thrives in the presence of cars.

Nathaniel is an experienced automotive writer with more than 10 years of automotive writing under his belt. From model reviews to industry politics to new innovations and development, he covers a wide ...