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In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...