As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...
Customer loyalty isn't what it used to be. In fact, research company Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor ...
When engaging with a brand in 2025, one of the first things you may encounter is that they have a loyalty scheme offering perks and prices you simply ‘can’t get elsewhere’. Data from the Competition ...