Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

Newsweek has once again ranked America's Best Loyalty Programs. Compiled in partnership with data analysis firm Statista, the new list recognizes standout customer rewards programs across 41 ...

Businesses talk a lot about cultivating loyalty, yet when companies give the best deals to new customers, long-term customers can feel penalized for staying true to the same brands. Loyalty programs ...

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are, remember what they’ve purchased and anticipate what they’ll need ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Every year, the TPG Awards honor excellence in credit cards, loyalty programs and travel. Please click here to read more about our winner selection process and methodology for the 2024 TPG Awards. The ...

According to Harvard Business Review, the cost of acquiring a new customer can be five to 25 times higher than holding on to an existing one. O'Brien Automotive Team realizes that a bird in the hand ...

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

Agoda’s playbook is clear: move fast, stay cheap, and think local. They’re not betting on the next big trend. They’re betting on knowing what their customers and partners want, before anyone else.

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...