A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...

From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

BetMGM, Caesars, and Fanatics offer multi-tiered loyalty programs with rewards that extend beyond gaming to include travel, ...

PRESSADVANTAGE – In Stock Today Cabinets LLC, a Delaware-based cabinet supplier with locations across the Mid-Atlantic region, has introduced the IST Loyalty Rewards Program designed to help ...

Going to the movie theater now comes with more perks. Consolidated Theatres launched a new loyalty program on Dec. 11.