Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Marketers still confuse customer experience efforts with traditional strategies like loyalty marketing programs. But there’s a fine line between the two. Today’s marketers are increasingly seeing ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign MeasurementSANTA MONICA, Calif., ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Customer lifetime value is key for survival in today's retail climate. Retailers can impact their future values by offering customers exclusive deals and rewards that drive both acquisition and ...

The award-winning retention marketing agency has combined its expertise in email, SMS, and loyalty programs with new capabilities in UGC ad ...

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

"Mobile wallets" are steadily inching their way into the mainstream. With the technology now readily available -- and affordable -- and the stigma of security issues steadily fading, consumers are ...

Las Vegas visitors can use them to get waived resort fees, room upgrades, better food and drink and free play or special bonuses. They can earn them from gaming, buying entertainment tickets and even ...

Loyalty is worth it. It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty ...