Also: All the news and watercooler chat from Fortune.

Add Yahoo as a preferred source to see more of our stories on Google. Last month at Sundance, Chase Sapphire cardmembers rubbed shoulders with stars such as Alexander Skarsgård and Jenna Ortega; ...

(WHTM) — I was out of the country for a few weeks, and everyone “missed” me. No, not my friends and family back home. Or, well, maybe they did; I didn’t ask them. But I know Supercuts missed me when I ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- Ascenda, the industry leader in loyalty-as-a-service, has partnered with Galileo Financial Technologies, SoFi Technologies, Inc.'s Tech Platform (NASDAQ: SOFI), ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you to spend more money with the airline. But in the past few years, these ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

Partnership combines Galileo's technology platform and Ascenda's loyalty expertise to simplify and power card loyalty programs NEW YORK, Feb. 25, 2025 /PRNewswire/ -- Ascenda, the industry leader in ...