Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. You’ve got your concept, your new website design has been ...

"In 1986, Kia introduced a new logo, once again based on the English name ‘Kia’ - just like the original one. Above the word ...

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The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...