Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

DALLAS — The Super Bowl logos color scheme has had NFL fans crazed over the conspiracy theory that the participating teams are predetermined and rigged. The buzz started when the Bengals played the ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...

LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise ...