DALLAS — The Super Bowl logos color scheme has had NFL fans crazed over the conspiracy theory that the participating teams are predetermined and rigged. The buzz started when the Bengals played the ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Previously, we reported on how May was going to be a big month for Warner Bros. Discovery's (WBD) Max streaming service. On May 27th, it will have been five years since HBO Max was first launched – ...

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

NBA%27s New Orleans franchise will become the Pelicans after this season The pelican is the state bird of Louisiana This is the second time a sitting NBA team has changed nicknames New Orleans ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...