This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...
This is a preview. Log in through your library . Abstract Multinomial logit models, especially those calibrated on scanner data, often use explanatory variables that are nonlinear functions of the ...
Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...
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